Want to Encourage Employees to Cycle? Offer Them an Electric Bike Subscription

Benefits of Cycling to Work

Simply offering an electric bike subscription without context would be counterproductive. You first want to understand the benefits and how to encourage employees to cycle to work.

The COVID period has contributed to the increase in bicycle traffic. Commuting by bike has increased by as much as 17%. This applies particularly to short work commutes. There are 3 reasons for this:

1. Improved Health

Employees are choosing bikes more often because the activity promotes physical and mental wellbeing. But how healthy is cycling? It reduces stress, stimulates blood circulation, and gives you more energy for a productive workday. And there are many more health benefits of cycling!

2. Positive Environmental Impact

Cycling to work has a positive effect on the environment. By reducing car use, you contribute to reducing air pollution. This lowers emissions per passenger kilometer compared to cars, scooters, or public transport. Moreover, you reduce noise pollution, creating a safer and more pleasant living environment. Choosing to cycle instead of driving helps reduce our ecological footprint, as cycling doesn’t require fossil fuels for energy – cycling is therefore good for the environment.

3. The Joy of Cycling

Employees also indicate that cycling to and from work brings them joy. You can get some fresh air, bypass traffic jams, and enjoy the outdoors. This has a positive effect on your health. Think about the production of serotonin (the happiness hormone) and the reduction of mental fatigue.

Electric Bike Subscription

The main reasons for not choosing to cycle are bad weather and distance to work. Employers can still encourage cycling by providing good bicycle parking and offering a cycling allowance. One in three cycling employees considers this important in their choice to cycle.

To encourage (long) bike rides, employers can offer electric bikes through a bike lease plan. This provides tax benefits for employees compared to purchasing an electric bike themselves. This way, employees can more easily enjoy the many health and environmental benefits of sustainable cycling, while employers benefit from fit and productive employees.

How Does a Bike Lease Plan Work?

With a lease bike through the employer, employees can use a bike of their choice for a fixed monthly fee. They have the freedom to choose a bike that suits their needs. For example, a new e-bike, speed pedelec, or cargo bike. This fixed amount includes maintenance costs. Maintenance and repairs are done at the local bike shop. Additionally, employees are comprehensively insured and receive quick assistance for flat tires throughout Europe.

Cyclis also offers the My.Cyclis tool, where employers can easily view their bike fleet, and employees have insight into their lease bike and associated services. At the end of the agreed lease period, employees can keep the bike or get a new one, depending on the agreement with the bike rental provider.

Tips to Promote the Program within your Company

Promoting a bike lease plan within your company is one of the most effective ways to encourage employees to be more active and lead a healthier lifestyle. Research shows it increases employee productivity and health. You can promote bike leasing with these 3 tips:

Offer an Electric Bike Subscription

Not only is cycling a better option for the environment, but it’s also good for your employees’ physical health. With a subscription service for new electric bikes like this, employers have flexibility in managing their subscriptions and get accessible options regarding bikes and maintenance.

Want to provide your employees with an advantageous bike lease plan? Cyclis offers an administration-free subscription for a fixed monthly fee for both employees and employers. Want to know more about leasing an electric bike? Request the free demo.